The following aricle was written by Margot Tuchler for "The Chronicle", the Independent Daily for Duke University.
Duke professors are trending on Twitter.
Members of the Duke community are increasingly relying on Twitter to communicate information about Duke and to promote and share their personal scholarship and research. Use of the site by Duke community members has risen noticeably in recent months, faculty and administrators said.
Mark Anthony Neal, professor of African and African American studies, opened an account at the insistence of former students. His account now has more than 11,000 followers. He operates on Twitter in a professional context, often as an extension of his work in the classroom, Neal said.
“Twitter is not for everyone, but for those folk who are interested in making their work accessible to a broader audience and to catch the attention of the many news producers who are seeking newsworthy stories on Twitter, it is a great platform,” Neal wrote in an email Thursday. “Folk in the academy are catching up to our students and others, who are way ahead of the digital curve, particularly as users.”
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